There’s not a sponsorship logo or LED scoreboard in sight.
More than a century ago, in January 1924, some 258 athletes from 16 nations gathered in the French alpine resort of Chamonix to take part in the very first Winter Olympics.
Black-and-white photographs from the inaugural Games offer a striking glimpse into how different the sporting showdown once looked, and are a stark contrast to what audiences will see at the 2026 Milan Cortina Winter Olympics, when around 3,500 athletes from more than 90 countries are expected to compete.
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The archival images capture moments from the opening ceremony, skaters posing in training and even the aftermath of a dramatic bobsleigh crash — but all without a sponsorship logo or LED scoreboard in sight.
See the photos below:
Category: General Sports