Ferrari 2026 F1 launch: When and where to watch live, what you need to know

Ferrari is scheduled to unveil its 2026 F1 livery on Friday 23 January via a live event.

While the Maranello outfit tends to host its launch events at its historic home track, it has not confirmed the location of the event at this stage.

"We will finish the assembly of the car the day before the launch, the launch will be January 23, which means we will finish the car on the 22nd, and this is to be aggressive," Ferrari team principal Fred Vasseur said.

"But everybody will do the same, now we have a convergence in the approach of the season, and everybody will do the same."

When is the Ferrari 2026 F1 launch event?

Friday 23 January

Local time: 11:30
GMT: 10:30
PST: 02:30
EST: 05:30
JST: 19:30
CST (China): 18:30

How to watch the Ferrari 2026 F1 launch event?

Fans will be able to watch the Ferrari 2026 F1 launch event via the team's official YouTube channel, and the video will also be below.

Ferrari F1 2026 team kit

Ferrari has already unveiled its team kit and race suits. The iconic red of the Maranello outfit is paired with bold white accents and the blue of the HP logo - the team's title sponsor.

Dropping our new look for 2026 💪 pic.twitter.com/J2bPb8VEzs

— Scuderia Ferrari HP (@ScuderiaFerrari) January 22, 2026

Ferrari finished the 2025 season fourth in the constructors' standings with 398 points and Charles Leclerc and Lewis Hamilton placed fifth and sixth in the drivers' championship with 242 and 156 points, respectively. 

After joining the team in 2025, Hamilton will be looking to build up momentum heading into the new season having taken time to adapt to the new team, car and power unit. 

"That’s nearly the season done. It’s surreal to be a part of this team, and through the ups and downs this year has been life changing. I’ll have more time after this weekend to really meditate on the season, but for now I want to thank everyone on this team for showing up every day and constantly striving for success," the seven-time champion posted ahead of the season-ending Abu Dhabi Grand Prix.

"We will get there and we will do it together. Full focus on the last race, talk soon."

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