Alex Rodriguez builds sports tech empire with Jump and Timberwolves.
Fun Times for Former Yankees Star originally appeared on Athlon Sports.
Alex Rodriguez, best known for his legendary MLB career, has steadily built a post-baseball empire that blends sports, technology and ownership. His latest move? Co-founding Jump, an innovative ticketing and fan experience platform, alongside billionaire entrepreneur Marc Lore and Jordy Leiser. The venture recently closed a $23 million Series A funding round, pushing total funding to $58 million and valuing the company at more than $100 million.
Jump’s mission is straightforward yet ambitious: create a one-stop shop for sports fans. Instead of juggling multiple vendors for tickets, merchandise and concessions, fans can enjoy a unified experience without extra fees. Similar to what Shopify does for online merchants, Jump streamlines the purchasing process for professional sports teams and their supporters. The platform also introduces new features like in-game seat upgrades and bulk ticket options, something traditional systems rarely offer.
Forbes posted the latest information on Rodriguez's latest adventure on Tuesday morning.
Jump Targets the Future of Fan Engagement
Jump has already secured four professional sports teams as clients, including the Minnesota Timberwolves and Minnesota Lynx, which Rodriguez co-owns with Lore, along with the North Carolina Courage and North Carolina FC. Operating on a software-as-a-service model, Jump charges teams licensing fees and takes a small percentage of transactions.
While annual revenue remains under $10 million, the potential is massive. The sports industry has long struggled to maximize game-day earnings due to venue size limits and traditional sales structures. By modernizing the fan experience, Jump could help teams unlock new revenue streams and boost fan loyalty.
Owners like Steve Malik of the Courage have already seen results, reporting significant cost savings and increased ticket package sales since adopting Jump. The company’s use of AI-powered tools also signals a tech-forward approach that could give it a long-term competitive edge.
Alex Rodriguez Becomes an NBA Owner
While Jump is making headlines, Rodriguez’s ownership of the Minnesota Timberwolves is equally significant. After a drawn-out buying process, including a dispute with outgoing owner Glen Taylor, the NBA officially approved the sale in June 2025. Rodriguez and Lore acquired the Timberwolves and WNBA’s Lynx in a deal valued at $1.5 billion.
Owning an NBA franchise puts Rodriguez in an elite club of former athletes turned team owners. It also gives Jump a built-in platform to test and refine its technology on a major stage. The partnership between his tech startup and his basketball team ownership demonstrates a strategic vision that blends sports innovation with business growth.
The Road Ahead for A-Rod
As 2025 progresses, Jump aims to expand its roster of clients and further enhance its technology. Rodriguez’s growing business portfolio, from real estate investments to sports team ownership, continues to display his ability to move from athlete to influential entrepreneur.
By combining the reach of professional sports with cutting-edge technology, Alex Rodriguez is positioning himself not just as a former baseball star but as a key player in the future of the sports business. With Jump gaining traction and the Timberwolves entering a new era, his post-MLB career is proving just as impactful as his playing days.
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This story was originally reported by Athlon Sports on Aug 12, 2025, where it first appeared.
Category: Baseball
