Tyson Fury vs. Arslanbek Makhmudov suggests Netflix isn’t just entering live boxing simply for influencer showcases or superfights, but for infrastructure and narrative that builds toward even bigger bouts.
No one believed Tyson Fury was ever really retired.
And, on Wednesday, the former heavyweight world champion announced on Instagram he’d return to the ring April 11 against Arslanbek Makhmudov in the UK.
“He’s back,” he screamed.
It will be the 37-year-old’s first fight in 16 months, and it’s one he desperately needs to win as he hasn’t scored a victory for two years after successive losses to Oleksandr Usyk. Should Fury defeat Makhmudov, it edges the boxing world closer to a Battle of Britain that has eluded the fight game, as a Wembley Stadium showdown against 36-year-old Anthony Joshua appears as close as it ever has.
But the real story here isn’t Fury’s 38th bout, or a year-defining super-fight with his career rival, but what his comeback means to boxing’s broken economy.
For too long, broadcasters have told the sport’s organizers where their valuations sit, with Uncrowned sources citing offers of approximately $10 million made to Premier Boxing Champions from TNT Sports in 2023, and from Starz to Top Rank last year.
Though PBC signed terms with Prime Video, its activity has stagnated and there isn't continuity to its product.
Top Rank remains in an abyss as it’s been broadcast homeless for six months now.
Uncrowned sources made one thing clear: Broadcast executives are fed up with what they regard as a deteriorating and fractured product.
If boxing consolidated, like Top Rank and PBC combining with, perhaps, Golden Boy Promotions, then they could create a succinct calendar that would help entice networks that otherwise fled and share a much larger pot than retaining everything from an inconsequential one.
But for now, the sport’s promoters continue to operate on their own islands, swimming against the tide whenever they pitch partnerships with a new network.
And so it wasn’t necessarily Fury’s return that was meaningful but the platform in which he’ll be showcasing his skills: Netflix.
"Boxing needs to be on Netflix to grow," Uncrowned's Ariel Helwani said Wednesday.
"It ain't going to grow on DAZN — we learned that over the last 10 years,” Helwani added. “It needs to be on Netflix, on Paramount+, on mainstream outlets — the biggest platforms.
“How did boxing grow on HBO? They put 24/7 on after The Sopranos, after Entourage. The reason [Netflix] got involved with Jake Paul was because the Jake Paul 'Untold' episode that aired on Netflix did gangbusters, so they're like, ‘Oh, there's something there.’
“They want to be in the Tyson Fury business because his reality show did really well, especially in the UK. This makes a lot of sense to me, and I hope it means we don't just need to get A++ events, or fights, on Netflix.”
Boxing needs to be on Netflix to grow. It’s become clear that it isn’t going to grow on DAZN — we’ve learned that over the past 10 years.
— Ariel Helwani (@arielhelwani) January 28, 2026
So for Netflix to continue to invest in boxing is incredible news and very promising for the sport. pic.twitter.com/QMenJ0qrD0
In a Netflix statement, it said it secured the worldwide rights to the Fury fight and will broadcast it from the UK — its first live event from that region.
“I have long admired Tyson Fury as one of the most resilient and captivating boxers of his generation,” Gabe Spitzer, Netflix VP of Sports, said. “His career has been defined by beating the odds, and there is undeniable electricity whenever he fights.
“We are incredibly excited to see him come out of retirement … and we love giving our members a front-row seat to the next chapter of [his] legacy.”
Though Netflix and Fury have partnered before, for the "At Home with the Furys" documentary, this fight represents a real shift in Netflix's strategy.
Previously, Netflix wanted crossover events. Think: Jake Paul vs. Mike Tyson. When it secured the rights for seismic showdowns like Saul "Canelo" Alvarez vs. Terence Crawford, speculation rose that it perhaps could host a marquee event, or two, every year. And then it returned to apparent form with Paul against Joshua, another crossover.
But Fury vs. Makhmudov is no freak show or tentpole.
It’s a returning giant, one who toppled Wladimir Klitschko and combined with Deontay Wilder to forge one of the most thrilling heavyweight trilogies of all time, versus Makhmudov, a hulking pressure heavyweight without a statement win but with blunt power.
It suggests Netflix isn’t just entering live boxing simply for influencer showcases or superfights, but for infrastructure and narrative that builds toward even bigger bouts … possibly even Fury vs. Joshua.
At a time in which boxing needs a premium partner to follow in the footsteps of HBO and Showtime Sports, it, apparently, may now have one.
By coming back, Fury has shown he was never really done.
And boxing, for the first time in years, might not be either.
Category: General Sports
