Thunder fans have pitched several names to take the title that'll rename the Paycom Arena. Here's some background on Oklahoma's biggest businesses.
A new business sponsor could take over the naming rights of Loud City's home, as Paycom's contract comes to an end for the first time since 2021.
The original naming contract was set to last 15 years, and it will now come to a close after three more Thunder seasons, marking the beginning of a new era following the end of the 2027-28 season.
Since the announcement, several fans have suggested a new name, with "Thunderdome" being the main proposal, and some have even pitched different Oklahoma-operated businesses to take on the title.
Here's some background on the biggest Oklahoma brands that could be in the running for the Thunder's headquarters.
Related:What we know about the deal for a new title sponsor so far.
Sonic Drive-In
While the Sonic headquarters are no longer just half a mile from the Paycom Center, the fast food chain remains one of Oklahoma's biggest success stories.
Initially founded in Shawnee in 1953, Sonic Corp. operates over 3,600 locations nationwide, with Oklahoma home to over 260 locations.
Many fans view the business as a nod to the Thunder's origins as the Seattle SuperSonics, before they were purchased and relocated to Oklahoma City in 2008.
A title sponsor of the arena could signal a grand return to the business's Oklahoma City origins.
Love’s Travel Stops
Love's has been a long-standing partner of the Oklahoma City Thunder. From the jerseys to the stage for Thunder Up at the Park, Love's has joined the Thunder for what will soon be 20 years.
Nine years of this partnership have brought the Oklahoma City-originated business to each player's jersey. With the partnership, we have Love's Loud City as well as the Love's Kiss Cam, which strikes fans during each home game.
The gas station chain has more than 600 locations in 42 states. The company has remained a family-owned and operated business since its start in 1964.
While the Love's and Thunder of it all would be reminiscent of Marvel's Thor, many pitched the business for its many ties to the Oklahoma City Thunder.
Devon Energy
The Fortune 500 business is likely the Oklahoma City Thunder's tallest fan.
Following each game this season, you could look into the sky and see the Thunder's logo and, at times, a lightning bolt showcased on the Devon Tower for a long time after the game ended.
Outside of filling Oklahoma City's night sky with art, Devon Energy is a leading oil and natural gas exploration and production company, with a large domestic presence.
The gas giant has been in Oklahoma City's downtown since 2012, with the Devon Energy Center relocating its Houston, Texas, operations.
Braum's
Braum's is a regular-season sponsor of the Thunder, having most recently sponsored a shirt on the road to the Championship title this season.
Many fans praised the sweet partnership due to the longstanding relationship between the two brands, but also, imagine the Braum's Shake Shack as the home of Loud City.
@Braums_IceCream THE #ShakeShack
— Billy Bob (@SirrBillyBob) July 14, 2025
Braum's began as a butter processing business in 1933 under Henry H. Braum. It wasn't long before the company added milk and ice cream, followed by the opening of its first Braum's Ice Cream and Dairy Store in Oklahoma City in 1968.
After more than 50 years of consistent growth, the business operates more than 300 locations in Oklahoma, Kansas, Texas, Missouri and Arkansas.
This article originally appeared on Oklahoman: OKC Thunder needs new arena sponsor. Will these OK businesses step up?
Category: General Sports
