Juventus and Smart Good Things Holding announce new collaboration

Juventus and Smart Good Things Holding announce the launch of a new collaboration, through which Smart Good Things Holding introduces the app J Pay by Smart Wallet - an innovative payment method designed to protect and enhance the purchasing power of all its users.

It’s a 100% free, cutting-edge solution that will allow users to make online purchases while benefiting from a wide range of advantages. Thanks to the Smart Wallet solution developed by Smart Good Things Holding, the J Pay by Smart Wallet app and website will be available starting from 15 July, initially for French fans, and subsequently for Italian users.

By adopting J Pay by Smart Wallet as a payment method, users will automatically and effortlessly build a personal wallet. This wallet, which will be fully operational by the end of the year, will provide access to services and benefits aimed at sustainably enhancing purchasing power, both for oneself and for others — a new, intelligent way to consume. It’s a tangible way to demonstrate that innovation can be useful to all, and that every action can make a difference.

A simple, accessible, and completely free app

1. UseJ Pay by Smart Wallet for your everyday purchases.
2. With each transaction, your wallet balance grows automatically.
3. Choose how to use your wallet: to purchase services or enjoy a variety of benefits for yourself and your loved ones.

“We are pleased to announce this partnership with Smart Good Things, which once again confirms our commitment to innovation,” said Maurizio Scanavino, Chief Executive Officer of Juventus. “A company that, like us, is driven by the desire to be at the forefront and to look toward the future with enthusiasm.”

Serge Bueno, Chairman and CEO of Smart Good Things Holding, said, “With this partnership, we demonstrate that protective economics can extend to sport and reach millions of people around the world. J Pay by Smart Wallet is the symbol of this vision.”

Tony Parker, Deputy CEO of Smart Good Things Holding, added, “This project goes beyond football: it brings together a community of shared values and common solutions to improve everyday life.”