Curry took over Chongqing, China for four days of basketball training, culture, and sneaker innovation.
Steph Curry lights up Chongqing: Inaugural Curry Con and Camp in China showcases Warriors star's global influence originally appeared on The Sporting News
CHONGQING, CHINA — Stephen Curry touched down in China to what can only be described as pandemonium.
With his every move followed by fans in China's Cyberpunk city, Chongqing — a tech-infused, innovation hub — Curry put on a show, with a four-day basketball extravaganza, fusing training, mentorship, sneakers, technology and a rockstar energy that few athletes would be able to replicate.
On his arrival in Chongqing, the four-time NBA champion was welcomed with an epic drone show that looked straight out of Tron, illuminating the city's waterfront with thousands of fans in attendance.
This drone show for Steph Curry in China is absolutely stunning 😲
— SleeperWarriors (@SleeperWarriors) August 19, 2025
pic.twitter.com/0t4zc0x2OY
"We've been taking in the scenery, fans have been piling in around the city, it's special and I don't take it for granted at all," Curry told reporters in Chongqing.
"I look forward to this trip every year and to be able to be in one city the whole time and actually be immersed in the entire culture has been great, I've loved it."
The energy here is unmatched, just touched down in China.📍 pic.twitter.com/9IcKScphuv
— Stephen Curry (@StephenCurry30) August 18, 2025
Curry Camp, his yearly off-season elite training program for junior players, is in its ninth year, but the 2025 edition was on a whole other level, bringing the camp to Asia for the first time — and the first time ever outside of the US.
The four-day programme brought together some of the most talented junior players from across the Asia Pacific to get first-hand training from Curry, and fellow Curry Brand athletes — his brother Seth, and UConn Women's NCAA champion Azzi Fudd.
Each day, campers were put through their paces, starting with a combine, group skills training and shooting sessions as well as mentorship opportunities from Curry and co., culminating in a showcase game on the final day.
"It speaks to how that game is growing and the talent across the board internationally, especially here in Asia Pacific," Curry added. "It's amazing to see from 10 years ago even."
"I played in the Olympics last year and you can see the competition is growing. You come out here and you get to see the future, to be honest, that's a really cool part.
"For us to be able to share how I work and the journey that I'm still on to get better, I get energised by hanging out with the young fellas."
Throughout the extravaganza was something unlike anything I've seen — Curry Con.
Curry Brand took over an enormous exhibition space on the outer of the city, creating a first-of-its-kind basketball culture convention, showcasing the latest in Under Armour sneaker technology, interactive fan experiences, activations and somewhat of a museum exhibit of Curry's legendary career.
With 12,000 fans roaring through the doors across three days, Curry-mania was ever-present around the exhibition, giving fans an up-close look at the superstar's training routine.
"All the things that you're seeing, just people that really just want to show their love for Stephen. That's probably the coolest thing for me is seeing that," Gabe Heller, the Managing Director of Curry Brand told The Sporting News.
"It's not about, 'Hey, here's my sneaker collection, or I want to get this.' It's people genuinely coming together because they just want to show their love for Stephen Curry. That's pretty cool and really unique in this space.
"I think we're already thinking, 'What's the next step of this'? Then I think the greatest piece of it is you're growing the community, you're growing the game of basketball, but you're doing it in a way that's very authentic to Stephen."
"You see the camp program, you're creating access for these kids to see what he actually goes through. Where he's at in his career and that same routine, that discipline.
"I think that's something for these kids. That's a pretty special thing to get access to. I think it's a great marriage between celebrating what he's meant to the game, but also literally teaching them how to get to that point."
Category: Basketball
