NASCAR has found their replacement for Xfinity as the title sponsor of their second-tier racing series. O’Reilly Auto Parts is taking over, and the era of the NASCAR O’Reilly Auto Parts Series will begin in 2026. Xfinity had been the title sponsor since 2015. They decided to move on, but the product is hot. The […]
NASCAR has found their replacement for Xfinity as the title sponsor of their second-tier racing series. O’Reilly Auto Parts is taking over, and the era of the NASCAR O’Reilly Auto Parts Series will begin in 2026.
Xfinity had been the title sponsor since 2015. They decided to move on, but the product is hot. The racing at an all-time high in the series due to factors like the CW media deal and the great personalities each week. O’Reilly Auto Parts sees it as a huge opportunity.
However, Xfinity isn’t leaving NASCAR completely. According to Jordan Bianchi of The Athletic, the internet provider is set to remain a premier sponsor of the Cup Series, along with Busch Light and Coca-Cola.
All in all, the new deal should continue the positive momentum that the sport’s second-tier series has had recently. It’s become the norm for Xfinity Series races to pull in audiences of over 1,000,000.
Each week, the series proves that it is the second-most-popular motorsport in the country. There are many online who will happily say that the action in that series is the best thing in racing right now, regardless of series.
Moreover, O’Reilly Auto Parts is a great partner to have. It just makes sense for an auto parts store to take on this role. Over the years, the company has sponsored races, cars, and has been a good friend to stock car racing. Now, that relationship takes a whole new step.
The NASCAR O’Reilly Auto Parts Series, only on The CW. Get ready to hear that a lot in the next year and beyond, and NASCAR makes it official.
— On3’s Jonathan Howard contributed to this article.
Category: General Sports
