Deion Sanders reacted to his eldest son’s latest collaboration
Deion Sanders Delivers Verdict on Deion Sanders Jr.’s Recent Nike Collaboration originally appeared on Athlon Sports.
Colorado Buffaloes coach Deion Sanders, better known as Coach Prime, has had a notable partnership with Nike from his time as a Hall of Fame cornerback in the NFL.
Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 alongside his son and Cleveland Browns rookie quarterback Shedeur Sanders. Due to the new deal, he rereleased his Diamond Turf 96 signature shoes in the “Colorado Home” and “Colorado Away” styles in September.
Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes. The sneakers come in a sleek “Black” colorway that also features white and red on the Nike logo and inside the shoe.
According to a report published on June 28 by Sneaker Bar Detroit, the sneakers are designed to pay homage to Coach Prime by honoring his “unforgettable legacy.” Following the shoe announcement, Deion Sanders showed his love for the new shoes in a recent Instagram post.
“The @deionsandersjr @welloffforever DT92’s 🔥 @nike,” the post's caption read.
Meanwhile, Deion Sanders Jr. has also ventured into the recording industry by releasing multiple songs. He also vlogs for his “Well Off” brand, which has 592,000 subscribers on YouTube.
His father also released the “Proto 92” version of his Diamond Turf signature shoes. The sneakers are white with black on the Nike logo and tongue, and red inside. They can be purchased through online retailers such as StockX for $150.
Related: Ex-Colorado Star Has Fiery Reaction to Nike’s Tribute to Deion Sanders
This story was originally reported by Athlon Sports on Jul 7, 2025, where it first appeared.
Category: General Sports
