In a one-minute Super Bowl commercial, Cadillac F1 officially introduces itself to the audience.
F1 fans had their first peak at Cadillac's inaugural livery during the fourth quarter of Sunday's Super Bowl LX, just moments after the Patriots scored their first touchdown of the night to cut the Seahawks' lead to 19-7.
The mission begins now. Introducing Cadillac Formula 1 ® Team’s first livery. Our season kicks off March 7th streaming on @AppleTV in the US. pic.twitter.com/OlBx4jPbAI
— Cadillac Formula 1 Team (@Cadillac_F1) February 9, 2026
In the commercial, the audio of America's 35th president, John F. Kennedy, famous 'We choose to go to the moon' speech played as components of the car flew together to form in the middle of a spare desertscape.
When the full car was revealed, fans saw for the first time the livery's asymmetrical design, with white and silver more prominent on the left side and black on the right.
The livery features TWG AI on it's sidepds, a major sponsor of Andretti Global. Without a title sponsor for the first year, Cadillac gets to place its crest prominently on the car.
The one-minute Super Bowl Commercial comes before a full release of the livery on a showcar, currently in its frosted box, in the middle of New York's Times Square, set for around 20 minutes after the end of the Super Bowl.
This livery will hit the track for real for the first time on March 7th when veterans Sergio Perez and Valtteri Bottas begin Cadillac's first F1 campaign.
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Category: General Sports
