Jim Keller Will Lead Ad Sales for FanDuel Sports Network

Jim Keller, a veteran of ad sales efforts at Warner Bros. Discovery, Hulu and NBCUniversal, has been named to lead similar operation at FanDuel Sports Network, the collection of regional sports media outlets that were previously housed under Fox Corp., then large TV broadcaster Sinclair.

Keller will serve as executive vice president of advertising and sponsorship sales for FanDuel’s networks, which include outlets that serve Detroit, Oklahoma, Ohio and Wisconsin. The company also holds a stake in YES Network, the home to the New York Yankees.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital
platforms,” said Eric Ratchman, chief revenue officer of Main Street Sports Group, to whom Keller will report, in a statement. “As FanDuel Sports Network redefines what local sports media can be — more dynamic , more engaging , and more impactful — Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike.”

FanDuel Sports Network was previously branded under the Bally’s name, part of a deal between the casino operator and Main Street’s predecessor, Diamond Sports Group. Diamond filed for bankruptcy in 2023, and emerged from it in 2025, with a new naming rights deal in place with FanDuel and a new operating name.

Keller was most recently chief revenue officer at Fuse Media. He has led efforts to sell ads for Discovery+ and national ads at Hulu.

“There’s nothing more powerful than the connection a fan has with their local team, and
FanDuel Sports Network is building a platform that truly honors that connection,” said Keller, in a prepared statement. “From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I
couldn’t be more excited to help drive the next phase of growth.”

Keller, whose hire is effective immediately, will be based in New York.