Florida’s DJ Lagway stars in a national T-Mobile campaign with NFL legends Patrick Mahomes and Rob Gronkowski. Watch the powerful ad and learn what it means for NIL.
Lagway joins Mahomes & Gronk in must-watch NIL ad originally appeared on Athlon Sports.
Last fall, DJ Lagway was a true freshman with promise. Today, he’s a $3.7 million NIL standout starring alongside Patrick Mahomes and Rob Gronkowski in a national T-Mobile commercial. It’s the kind of leap that makes you pause, not just for the fame, but for the message behind it.
Released Thursday, the commercial is part of T-Mobile’s “Beyond The Game” campaign. It promotes their “Friday Night 5G Lights” program, which pledges $1 million to a rural high school football team. Lagway, the face of Florida football’s future, joins Mahomes and Gronk in highlighting the roots of the game: community, pride, and opportunity.
And for Lagway, this isn’t just another paycheck. It’s a statement.
From Willis to the National Spotlight
Before he stepped on the field in Gainesville, Lagway dominated Texas high school football. He broke the Class 6A state record with 58 passing touchdowns in a season, for Willis High School. That love for Friday nights under the lights is what ties him to the campaign.
“Being able to represent my city and my community,” Lagway says in the ad, “that’s what really stuck out to me.”
NEW: Florida QB DJ Lagway has inked an NIL deal with T-Mobile📲
— On3 NIL (@On3NIL) July 25, 2025
Lagway filmed a commercial with Patrick Mahomes and Rob Gronkowski.https://t.co/9PnHRJWGbqpic.twitter.com/z7AMan2CKL
It’s not just words. Lagway is backing up his success with real support. He’s already made a six-figure donation through Florida Victorious, helping boost women’s sports at UF. And he launched the Lagway Foundation with UF Health earlier this year.
Big Brand. Bigger Purpose.
T-Mobile’s “Friday Night 5G Lights” will give $5,000 to 450 schools this fall. Twenty-five finalists will receive $25,000, and one school will win a $1 million upgrade. Last year’s winner? Inola High School in Oklahoma.
Now, Lagway’s name is helping shine a national spotlight on schools just like the one he came from.
This partnership is more than marketing. It’s mission-driven. T-Mobile paired Mahomes, a three-time Super Bowl champion, and Gronk, a four-time title winner, with Lagway for a reason. They all believe football builds more than just athletes.
Related: Explaining The NCAA's One-Time Transfer Portal Window
Lagway’s NIL Empire Keeps Growing
With an On3 NIL Valuation of $3.7 million, which is No. 6 in college football, Lagway isn’t slowing down. His brand deals already include Gatorade, Nintendo, Epic Games, Leaf Trading Cards, and a spot on the cover of EA Sports College Football 26 Deluxe Edition.
The T-Mobile deal adds another high-profile notch to his rising portfolio belt. And it cements his place as one of the most marketable young athletes in the country.
Lagway is set to open the season as Florida’s starting quarterback when the Gators face Long Island on August 30.
This is what NIL is becoming, not just dollars, but impact. DJ Lagway gets it. And now the country does too.
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This story was originally reported by Athlon Sports on Jul 25, 2025, where it first appeared.
Category: General Sports
