The Bills will wear a new city-inspired uniform for an AFC East game in 2025. Could it feature the charging buffalo logo, chicken wings or snowstorms?
Buffalo’s wardrobe makeover isn’t done yet.
Fresh off announcing throwback looks for the franchise’s final season at Highmark Stadium, the Bills are getting a brand-new alternate uniform, one designed to capture the soul of the city and worn for just one special rivalry game each year.
Buffalo’s upcoming alternate uniform will debut as part of Nike’s new “Rivalries” program, which launches this season for AFC East and NFC West team.
It’s the third unique look the Bills will wear this season. The team already announced it will bring back its iconic red helmets for the Week 18 finale at Highmark Stadium, paying tribute to the Super Bowl-era Bills of 1990s. They’ll also suit up in a throwback standing Buffalo look twice this season, once on the road in Atlanta (Week 5) and once at home against Tampa Bay (Week 11).
USA TODAY described the Rivalries line as similar to the NBA’s “City Edition” and MLB’s “City Connect” collections, stylized alternates rooted in local culture and team history. Each participating team will get a new helmet and uniform combination that will be part of their rotation through at least 2028.
The Bills will be joined by the Miami Dolphins, New England Patriots, New York Jets, Arizona Cardinals, Los Angeles Rams, San Francisco 49ers and Seattle Seahawks in 2025. Eight NFL teams will be added to the Rivalries line each year through the 2028 season.
“Each participating team will wear a unique Rivalries uniform with designs rooted extensively in local community insights during a single home game against a division rival," the NFL said. "The designs have been brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team’s city embodies.”
How should the Bills' Rivalries uniforms represent the city of Buffalo?
Here are some iconic Buffalo elements that might inspire the design and symbolism of the new Rivalries uniforms:
- Charging buffalo and red buffalo logos: Classic symbols of the team’s rich history
- Buffalo skyline: Landmarks like the Electric Tower or City Hall’s art deco silhouette
- Niagara Falls: A natural wonder symbolizing power and resilience
- Peace Bridge: Connecting Buffalo to Canada
- Lake Erie: Representing Buffalo’s waterfront and strong ties to maritime culture
- Buffalo chicken wings: A nod to the city’s most famous culinary export
- Beef on weck: Sandwich with thinly sliced roast beef on a kummelweck roll, dipped in au jus and served with horseradish
- Interstate 90: Major freeway connecting Buffalo to the rest of the country
- Industrial heritage: Reflecting Buffalo’s steel and manufacturing roots
- Snowstorms: Highlighting the city’s harsh winters
- Blue-collar grit and work ethic: Embodying the hard-nosed, relentless spirit of Buffalo and its fans
This article originally appeared on Rochester Democrat and Chronicle: Buffalo Bills to debut Rivalries uniform inspired by city in 2025
Category: General Sports
