Arsenal have announced a multi-year global partnership with Guinness, confirming that the world-famous stout will be served at the Emirates Stadium from the start of the 2025–26 season.The agreement...
Arsenal have announced a multi-year global partnership with Guinness, confirming that the world-famous stout will be served at the Emirates Stadium from the start of the 2025–26 season.
The agreement also covers Guinness 0.0 and will extend to supporter events in more than 80 countries, making the brand part of matchday rituals both in London and around the world.
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The collaboration was launched during Arsenal’s pre-season tour with an event at Molly Malone’s, a regular matchday venue for fans in Singapore, where more than 300 supporters marked the deal with pints of Guinness.
Juliet Slot, Arsenal’s chief commercial officer, said: “Guinness is loved by supporters across the world. We’re proud to be partnering with one of the biggest global brands to make a day out at the Emirates the best experience for our supporters.
“Our matches are about rituals, traditions and a feeling of belonging. We’re excited to be putting Guinness at the heart of new rituals for our supporters across this season and beyond.”
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Somnath Dasgupta, marketing director of global sports partnerships at Guinness, added: “Arsenal is one of the most successful clubs in Premier League history, and this partnership marks an exciting opportunity to increase our association in football and build deeper connections with Arsenal supporters around the world.
“All fans visiting Emirates Stadium can look forward to enjoying beautiful pints of Guinness and Guinness 0.0 from next season. We look forward to creating new rituals and shared experiences with passionate Gooners on matchdays, and beyond the 90 minutes.”
The partnership also incorporates Guinness’s responsible drinking campaign, which will be promoted at the Emirates throughout the agreement.
Category: General Sports
