Norwich City set to agree £21m deal for striker

Josh Sargent Nears £21m Move to Wolfsburg: Norwich Set for Major Windfall

Sargent Eyes Bundesliga Return

Josh Sargent appears to be on the verge of a return to the Bundesliga, with Sky Sports’ Rob Dorsett reporting that Norwich City are close to agreeing a £21m deal with Wolfsburg for the American forward. In a tweet that quickly caught fire across social media, Dorsett revealed:“Norwich close to agreeing a deal with Wolfsburg for Josh Sargent, that could net the Championship club £21m. Talks are at an advanced stage, I’m told, and Sargent has told Norwich he is keen to move to the Bundesliga.”

It’s a potentially significant sale for the Canaries, especially considering Sargent arrived for £8m from Werder Bremen back in 2021. With Wolfsburg edging ever closer to Norwich’s valuation, this transfer could be wrapped up before pre-season momentum peaks.

#norwich close to agreeing a deal with #Wolfsburg for Josh Sargent, that could net the Championship club £21m. 

Talks are at an advanced stage, I’m told, and Sargent has told Norwich he is keen to move to the Bundesliga.

— Rob Dorsett (@RobDorsettSky) July 18, 2025

Norwich’s Smart Business on Show

From a business perspective, this deal could be a masterstroke. Sargent was always going to attract attention this summer after an outstanding 2024/25 campaign, where he scored 48 goals in 133 appearances and was deservedly named Norwich’s Player of the Season.

Ben Knapper, Norwich’s sporting director, has reportedly been in long-term discussions with Wolfsburg, the Canaries, have reportedly been open to letting Sargent go if the price was right. With the £21m fee nearing, Norwich could more than double their initial investment, a rarity in today’s Championship market.

What’s Next for Norwich?

If and when this move goes through, attention will turn to how Norwich reinvest the funds. Sargent has been integral to their attacking identity, but if the club use the fee wisely — spreading it across a few versatile attackers — they could be better placed for a promotion push.

This also signals a broader trend in Norwich’s transfer philosophy under Knapper: recruit smartly, develop consistently, and sell at the right moment. Sargent’s impending move ticks all three boxes — and at £21m, it’s hard to argue with the timing.