Norwich City's majority shareholder promises fans that the club is in a financially strong position.
A new era of financial strength is well under way at Norwich City, but supporters may have to remain patient for a revamp of the stadium.
That was the message from the football club's top brass when they spoke to Canaries fans about the big issues.
Majority shareholder Mark Attanasio, who fronts the FB Norfolk Holdings group, had flown in from the United States hot on the heels of the £6.9m signing of Danish international Mathias Kvistgaarden.
The American said he had told his predecessors, Delia Smith and Michael Wynn Jones, that the group would "open our chequebooks" as they chased a return to the Premier League.
After a disappointing 13th place finish in the Championship last season, a change of head coach has led to a busy transfer window, giving supporters hope of an upturn in fortunes.
Attanasio said: "One of the pledges I actually made to Delia and Michael before was that we would open our chequebook and do everything we could to make the team as best as it can be – something that the community could keep being proud of.
"The goal is, of course, to get back to the Premier League."
The businessman also owns the Milwaukee Brewers baseball team in the US, and he has ensured Norwich benefit from shared knowledge, including a need to specialise in young talent.
He added: "If you have a younger club who can keep bringing players up, you can sustain success. That's what we've done with Milwaukee in the last seven years
"We've been in the play-offs six years out of seven and this year we have the third most wins out of 15 in the National League, all with really young players."
Johannes Hoff Thorup was dismissed as the club's head coach in April after struggling to achieve consistent results with a young squad.
Attanasio is confident new head coach Liam Manning, brought in after leading Bristol City to the Championship play-offs, will do a better job.
He added: "That has to translate on to the pitch... and we needed a coach who could develop players but also needed a coach who could win.
"[Manning] took a club last year who didn't have the resources we had – or, at least, didn't spend the resources – to a play-off spot, and that's the goal for this year."
Attanasio and Manning sat alongside sporting director Ben Knapper and executive director Zoe Webber for a special episode of BBC Radio Norfolk's Scrimmage show at Carrow Road on Tuesday.
A question about the potential for the club's 27,000-seater stadium to be expanded was among those asked.
Webber said: "We're looking at a few projects in and around the stadium. It is incumbent on us to make sure that we are using all of the space that we've got in the stadium and bringing that up to a good standard, first and foremost.
"We've had a look at plans for the City Stand – some were leaked online recently, some visuals – so it is very much something we are looking at.
"But at the moment it is quite cost-prohibitive, and we need to work through the feasibility of these projects going forward."
Attanasio was able to offer one update about the stadium which brought cheers, though.
He said: "Our goal is to cherish this facility. I do have a request from Delia that we keep the name 'Carrow Road'."
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