Ole Miss Makes Announcement Concerning AD Keith Carter

Ole Miss Makes Announcement Concerning AD Keith Carter originally appeared on Athlon Sports.

The Ole Miss athletics program is currently in a golden era. Nearly every Rebels athletic team had success during the 2024-25 season, and several individual players earned some of the highest honors in their respective sports.

Ole Miss' football team has won 10 or more games in three of the last four seasons, and both the men's and women's basketball teams made the Sweet 16 of the NCAA tournament this year. The baseball team was on the cusp of the College World Series, and the softball team made the Women's College World Series for the first time in program history.

This historic stretch was capped off by a school-record 27th-place finish in the Learfield Directors' Cup, which is a measure of the overall success of a school's athletic programs.

Athletic Director Keith Carter has been a crucial part of this success, as he was responsible for the hiring of head football coach Lane Kiffin and head men's basketball coach Chris Beard. Both of those programs have been turned around dramatically in recent years.

As a result of these incredible feats by the athletic program, the school announced that it would be extending Carter's contract through the 2029 school year.

Carter was once a student-athlete for Ole Miss, as he played for the Rebels' basketball team from 1995 to 1999. Though he went undrafted in the NBA Draft, he did end up carving out a decade-long professional career, primarily in Italy.

He was an All-SEC talent under head coaches Rob Evans and Rod Barnes, and now he is paying it back to Ole Miss by serving as a key part of the athletic program's development into a national powerhouse.

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This story was originally reported by Athlon Sports on Jul 14, 2025, where it first appeared.